Allison’s passion for problem solving and creating is the foundation of the impressive client portfolio. Creative A.F. web design features clean and simple graphics, intuitive information design, and engaging messaging.  We manage numerous specialized platforms including ecommerce applications, membership and subscription- based sites, community forums, elearning course platforms, and more.

Allison found her passion for creating optimal user experience when working for a Cambridge, MA tech startup upon graduation from Wellesley College in 1992.  The initial entry-level position swiftly evolved into a global role in sales operations where A.F. discovered a knack for understanding both the technical design challenges and user needs for customer relationship management systems. 

Allison uses that same skill today translating the client’s business story into a beautiful, easy-to-navigate website with useful features and functions to support the visitor experience.

When not in front of the computer, you’re likely to find Allison on the tennis court, on stage with her band Despite Dwight, or with her family. A self-proclaimed tennis/ping pong/pickle ball/anything-racquet-sport junkie and professional musician on the side; Allison is the proud mother of the FarkaBerrys (a son, three daughters, three step-daughters and a grandson).  Learn more about the FarkaBerrys.